Privacy Policy

Privacy Policy for Tryonic AI

Effective Date: 12/06/2025
Last Updated: 12/06/2025

1. Our Commitment to Your Privacy

Welcome to the Tryonic AI service (“Service”), operated by BCCII Co., Ltd. (“we,” “us,” or “our”). We understand that your privacy is of the utmost importance, especially when you share personal images with us.

This Privacy Policy explains what information we collect, how we use and protect it, and the rights you have regarding your data when you use our website and AI virtual try-on technology. By using our Service, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

To provide you with our virtual try-on experience, we need to collect certain types of information.

a) Information You Provide Directly to Us:

  • Images and Videos: The core of our Service requires you to upload a photograph or use your device’s camera for take a photo. This data includes your facial features, body shape, and other visible characteristics, which may be considered biometric information.

  • Contact Information (Optional): If you contact us for support or inquiries, we may collect your name, email address, and the content of your message.

b) Information We Collect Automatically:

  • Usage Data: We collect information about how you interact with our Service, such as the features you use, the items you try on, the time and duration of your sessions, and other technical data.

  • Device and Connection Information: We collect your IP address, browser type and version, operating system, and device identifiers. This helps us optimize the Service for your device and diagnose technical issues.

  • Cookies and Similar Technologies: We use cookies to operate and secure our Service, remember your preferences, and understand user activity. You can control the use of cookies at the individual browser level.

3. How We Use Your Information

We use your information for specific, transparent purposes. We do not sell your personal data.

  • To Provide and Operate the Service:

    • Our primary use of your uploaded image/video is to process it with our AI to generate the virtual try-on result you requested. This is the sole purpose for which your full image is used.

  • To Improve Our AI and Services:

    • To improve the accuracy and performance of our AI models, we may use anonymized and disassociated data derived from the images you provide. This means we remove all personally identifiable information so that the data can no longer be linked back to you. This helps our AI learn about different body shapes, lighting conditions, and clothing fits without compromising individual privacy.

  • To Ensure Security and Compliance:

    • To monitor for and prevent fraudulent or unauthorized activity, and to enforce our Terms of Service.

    • To comply with applicable legal obligations, court orders, or government requests.

  • To Communicate With You:

    • To respond to your questions, comments, and requests for customer support.

4. Data Retention and Deletion: Your Images are Temporary

We believe in data minimization and hold your sensitive data for the shortest possible time.

  • Your Original Images and Generated Try-On Results: These are automatically and permanently deleted from our active servers shortly after your session ends, typically within 24 hours. We do not store them for long-term use.

  • Anonymized Data for AI Training: Anonymized data used for model improvement may be retained for longer periods, as it is no longer personal data.

  • Usage and Device Data: We retain this non-sensitive data as long as necessary for analytics and service improvement, in accordance with our data retention policies.

5. How We Share Your Information

We do not share your personal images or videos with third parties except in the limited circumstances described below.

  • Cloud and Processing Partners: We use trusted third-party service providers for cloud hosting (e.g., Amazon Web Services, Google Cloud) and to perform the necessary computational processing for the AI. These partners are contractually obligated to protect your data and are not permitted to use it for any other purpose. Your data is encrypted both in transit and at rest.

  • Legal Obligations: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).

  • Business Transfers: In the event of a merger, acquisition, or asset sale, your information may be transferred. We will provide notice before your personal information is transferred and becomes subject to a different privacy policy.

6. Security of Your Information

We have implemented robust technical and organizational security measures designed to protect your personal information from unauthorized access, use, alteration, or disclosure. These measures include:

  • Encryption: All data, including your images, is encrypted in transit (using TLS/SSL) and at rest.

  • Access Controls: Strict access controls limit who can access sensitive data to only those personnel with a legitimate need.

  • Secure Infrastructure: We leverage secure cloud infrastructure provided by leading global technology companies.

7. Your Rights and Choices

In accordance with Japanese law (APPI) and other global regulations like GDPR, you have rights over your personal data.

  • Right to Access, Correct, or Delete: Since we automatically delete your images, the primary data you might wish to access or delete would be related to communications you’ve had with us.

  • Right to Withdraw Consent: You provide consent by choosing to upload your image. You can withdraw this consent at any time by ceasing to use the service.

  • Exercising Your Rights: To exercise any of your rights, please contact our privacy team at the address below.

8. International Data Transfers

Our company is based in Japan. Your information may be processed on servers located outside of your country of residence, where data protection laws may differ. We ensure that any such transfers comply with the law and that your data is protected to a high standard through measures like Standard Contractual Clauses or by transferring to countries with adequate data protection laws.

9. Children’s Privacy

Our Service is not intended for use by individuals under the age of 16 (or the relevant age of consent in your jurisdiction). We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected data from a child, we will take steps to delete it immediately.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the “Last Updated” date. We encourage you to review this policy periodically.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your data, please do not hesitate to contact us:

BCC IT Innovation Co., Ltd.
Email: long.dinh@bccii.co.jp
Website: https://bccii.co.jp/

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